All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Silvi
Silvi Materials is a family-owned building materials supplier based in Pennsylvania. The company provides a wide range of products including ready-mix concrete, cement, sand, stone, slag, and rock salt. They serve both commercial contractors and residential customers, supplying materials for construction, infrastructure, and landscaping projects.
In addition to materials, Silvi offers services such as bulk delivery by truck, rail, or barge, along with indoor and outdoor storage facilities. They emphasize sustainability by recycling concrete, using cleaner fuels, and incorporating solar energy. With decades of experience, Silvi Materials positions itself as a reliable, eco-conscious partner for large-scale and local construction needs.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 01 January 2025
- Client
- Silvi Materials
- Handover
- 02 February 2025
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The old Silvi website desktop view looks outdated and cluttered, with a heavy gray-and-yellow design, a crowded vertical navigation menu, and poor visual hierarchy that makes key information hard to find; the large quarry image feels unengaging, the branding is inconsistent with multiple logos and shapes, and the press room section is plain and unattractive, while the overall fixed-width layout lacks mobile responsiveness, making it difficult to use on modern devices.
After:
Desktop Design Strengths
The new Silvi website desktop view is modern, bold, and visually engaging, using strong colors like yellow and dark blue to reinforce branding while highlighting key sections with clear typography and imagery; it organizes content into distinct blocks such as “Our Story,” “Our Commitment,” and “Our Foundation,” making navigation intuitive and storytelling compelling, while the large visuals, concise text, and responsive layout create a professional, user-friendly experience that effectively communicates Silvi’s identity and services.
Before:
Tablet Design Weaknesses
The old Silvi website tablet view feels outdated and cluttered, with a heavy layout dominated by a large quarry image that overshadows key information, while the sidebar navigation looks cramped and text-heavy, making it harder for users to quickly find what they need; the overall design lacks visual hierarchy, relies too much on small text blocks with little breathing space, and doesn’t adapt well to modern tablet browsing expectations, which results in a clunky and less user-friendly experience.
After:
Tablet Design Strengths
The new Silvi website tablet view looks modern, bold, and visually appealing, with a strong hero image and clear tagline that immediately communicates quality and professionalism; the simplified navigation and use of large, engaging visuals for key sections like Locations, Services, and Ordering make it intuitive and easy to browse on a tablet, while the overall layout feels clean, responsive, and well-suited for touch interaction, giving users a seamless and engaging experience.
Before:
Mobile Design Weaknesses
The old Silvi website mobile view looks outdated and cluttered, with too many buttons stacked vertically that make it feel overwhelming and hard to navigate; the text-heavy sections and inconsistent spacing reduce readability, while the overall design lacks modern responsiveness, visual hierarchy, and engaging imagery, giving it a clunky and less user-friendly experience compared to today’s mobile standards.
After:
Mobile Design Strengths
The new Silvi website mobile view is visually striking and modern, with bold typography, high-quality images, and a strong color contrast that enhances readability and engagement; its organized sections like “Our Story,” “Our Commitment,” and “Explore Our Products” are presented with clear hierarchy, while the responsive layout and interactive visuals make navigation smoother and the overall user experience far more dynamic and professional.
Before: Outdated Hero Section – Issues
Before
Desktop Design Weaknesses
The old Silvi website desktop view looks outdated and cluttered, with a heavy gray-and-yellow design, a crowded vertical navigation menu, and poor visual hierarchy that makes key information hard to find; the large quarry image feels unengaging, the branding is inconsistent with multiple logos and shapes, and the press room section is plain and unattractive, while the overall fixed-width layout lacks mobile responsiveness, making it difficult to use on modern devices.
After
Desktop Design Strengths
The new Silvi website desktop view is modern, bold, and visually engaging, using strong colors like yellow and dark blue to reinforce branding while highlighting key sections with clear typography and imagery; it organizes content into distinct blocks such as “Our Story,” “Our Commitment,” and “Our Foundation,” making navigation intuitive and storytelling compelling, while the large visuals, concise text, and responsive layout create a professional, user-friendly experience that effectively communicates Silvi’s identity and services.
Before
Tablet Design Weaknesses
The old Silvi website tablet view feels outdated and cluttered, with a heavy layout dominated by a large quarry image that overshadows key information, while the sidebar navigation looks cramped and text-heavy, making it harder for users to quickly find what they need; the overall design lacks visual hierarchy, relies too much on small text blocks with little breathing space, and doesn’t adapt well to modern tablet browsing expectations, which results in a clunky and less user-friendly experience.
After
Tablet Design Strengths
The new Silvi website tablet view looks modern, bold, and visually appealing, with a strong hero image and clear tagline that immediately communicates quality and professionalism; the simplified navigation and use of large, engaging visuals for key sections like Locations, Services, and Ordering make it intuitive and easy to browse on a tablet, while the overall layout feels clean, responsive, and well-suited for touch interaction, giving users a seamless and engaging experience.
Before
Mobile Design Weaknesses
The old Silvi website mobile view looks outdated and cluttered, with too many buttons stacked vertically that make it feel overwhelming and hard to navigate; the text-heavy sections and inconsistent spacing reduce readability, while the overall design lacks modern responsiveness, visual hierarchy, and engaging imagery, giving it a clunky and less user-friendly experience compared to today’s mobile standards.
After
Mobile Design Strengths
The new Silvi website mobile view is visually striking and modern, with bold typography, high-quality images, and a strong color contrast that enhances readability and engagement; its organized sections like “Our Story,” “Our Commitment,” and “Explore Our Products” are presented with clear hierarchy, while the responsive layout and interactive visuals make navigation smoother and the overall user experience far more dynamic and professional.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
One month ago, the site achieved 59K clicks and 5.94M impressions with a 1% CTR and an average position of 14.1. Performance showed steady traffic with noticeable peaks, indicating strong visibility and potential for higher click-through rates through ongoing optimization.
Three-Month Search Performance After Optimization
In the last three months, the site recorded 59K clicks and 5.94M impressions with a 1% CTR and an average position of 14.1. Traffic was steady, peaking toward the end of July, indicating high visibility but room for improvement in click-through rates. Rankings and engagement could rise as a result of ongoing content optimization.
Search Performance Report (Six Months After Optimization)
The website had 5.94 million impressions, 59 thousand clicks, a 1% CTR, and an average position of 14.1 six months ago. Strong visibility and opportunities to increase CTR through targeted content and SEO enhancements were reflected in the steady flow of traffic, which reached its highest point toward the end of July.
Website Achievement – Google Search Impact
The journey of our website’s search performance has reached a significant turning point. As of April 8, 2025, we achieved 22K clicks from Google Search in just 28 days. We are making steady progress toward the next objective, which is to complete 18.6 thousand out of 25 thousand clicks within the same time frame. These achievements highlight our growing online visibility and the effectiveness of our SEO efforts.
Steady Growth in Google Search Impact
Over time, our website’s search engine performance has increased steadily and impressively.
- On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17K clicks in the same period.
- On Dec 2, 2024, we hit 20K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.
Website Performance Summary – Last 7 Days
With a significant daily decrease of 52.3 percent, user activity decreased by 3.3% to 4.7K.
- Page Views: 6.5K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.7K (−1.2%)
- User Engagement: 4.7K (+0.1%)
Top Channel: The next two options are direct traffic and paid search, followed by organic search (with 4,000 users). User retention could use some work, despite the strong organic performance.
Traffic Summary – Last 7 Days
Organic Search still dominates traffic with 4.4K sessions, despite a 4.6% drop. Display and Cross-network campaigns have seen major gains (+2,250% and +26.2%).
Top-viewed pages: The Effects of Taking… (+13.1%) and Best Over-The-Counter… (+21.9%).
The US drives the largest share of users (3.3K, −2.2%), with Ireland growing steadily (+5.1%).
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 233K (+27.8%)
- Sessions: 266K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1M (+22.6%)
From October to April, traffic was at its highest. Five people from Denmark, Australia, the United Kingdom, and the United States were online in the last 30 minutes..
Website Performance Summary – Last 90 Days
Over the past three months, the website experienced a decline across all key metrics:
- Active Users: 57K (−7.9%)
- Sessions: 64K (−4.0%)
- Page Views: 77K (−2.8%)
- Events: 257K (−5.2%)
The traffic patterns largely remained the same, with a slight decrease in comparison to the previous period. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States have been online.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20K (+1.5%)
- Sessions: 21K (−2.7%)
- Page Views: 26K (+1.7%)
- Events: 87K (+1.3%)
Sessions went down a little, but traffic stayed the same, and users and views went up a little. Five people from Denmark, Australia, the United Kingdom, and the United States have been online in the last 30 minutes.
Google Map
Map 3 Pack
50 Miles Radius
