All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Mansfield
Mansfield Energy is a North American fuel and energy logistics company. It supplies gasoline, diesel, renewable blends, DEF, and natural gas while managing delivery through a network of 7,250 supply points and 1,500 partners. Serving 8,000+ customers, it delivers over 3 billion gallons annually.
Beyond supply, Mansfield offers mobile fueling, wholesale fuel, fleet cards, risk management, sustainability programs, and emergency fuel services. Headquartered in Georgia, it positions itself as a one-stop partner for reliable, flexible, and sustainable energy solutions.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 10 September 2024
- Client
- Mansfield
- Handover
- 9 October 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Website Design & Performance Issues
The website felt generic with heavy use of stock images and basic templates. It lacked performance optimization, affecting mobile and SEO. CTAs needed better design and visibility for stronger engagement.
After:
Strong Visual Design & User Trust Elements
The website now has a clean, professional layout with strong branding and easy navigation. Prominent trust indicators like accreditations, testimonials, and video content enhance credibility and user engagement. Clear CTAs and contact details improve user accessibility and drive conversions effectively.
Before:
Tablet View Weaknesses
While the layout looked clean on desktop, the tablet view felt cluttered due to closely packed elements and overlapping visual sections. The header and CTA buttons were not optimally scaled for touch interaction, which hurt user experience. Also, the video and testimonial sections could use better spacing to improve readability on medium-sized screens.
After:
Tablet View Transformation
The tablet interface has been redesigned to provide a smooth, responsive, and visually balanced experience. Navigation is now intuitive, text and visuals are perfectly scaled, and interactive elements are optimized for touch, resulting in a tablet view that loads quickly, looks stunning, and delivers the same brand impact as the desktop version.
Before:
Mobile View Weaknesses
The mobile design appeared outdated with cramped text and minimal visual hierarchy, making it harder to read and engage. Key elements like the CTA buttons were small and not touch-optimized, affecting usability. Additionally, there was too much repetitived content without visual breaks, which overwhelmed mobile users.
After:
Mobile View Transformation
The mobile interface has been redesigned for a seamless, fast, and user-friendly experience. Navigation is simplified, content is easy to read, and visuals are optimized for clarity and quick loading. Touch-friendly elements ensure effortless interaction, delivering the same brand impact as desktop and tablet versions.
Before: Outdated Hero Section – Issues
Before:
Website Design & Performance Issues
The website felt generic with heavy use of stock images and basic templates. It lacked performance optimization, affecting mobile and SEO. CTAs needed better design and visibility for stronger engagement.
After:
Strong Visual Design & User Trust Elements
The website now has a clean, professional layout with strong branding and easy navigation. Prominent trust indicators like accreditations, testimonials, and video content enhance credibility and user engagement. Clear CTAs and contact details improve user accessibility and drive conversions effectively.
Before:
Tablet View Weaknesses
While the layout looked clean on desktop, the tablet view felt cluttered due to closely packed elements and overlapping visual sections. The header and CTA buttons were not optimally scaled for touch interaction, which hurt user experience. Also, the video and testimonial sections could use better spacing to improve readability on medium-sized screens.
After:
Tablet View Highlights
The tablet interface has been redesigned to provide a smooth, responsive, and visually balanced experience. Navigation is now intuitive, text and visuals are perfectly scaled, and interactive elements are optimized for touch, resulting in a tablet view that loads quickly, looks stunning, and delivers the same brand impact as the desktop version.
Before:
Mobile Website Weaknesses
The mobile design appeared outdated with cramped text and minimal visual hierarchy, making it harder to read and engage. Key elements like the CTA buttons were small and not touch-optimized, affecting usability. Additionally, there was too much repetitived content without visual breaks, which overwhelmed mobile users.
After:
Mobile Website Highlights
The mobile interface has been redesigned for a seamless, fast, and user-friendly experience. Navigation is simplified, content is easy to read, and visuals are optimized for clarity and quick loading. Touch-friendly elements ensure effortless interaction, delivering the same brand impact as desktop and tablet versions.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
In the previous month, the site generated 59K clicks from 5.94M impressions, maintaining a 1% click-through rate and an average position of 14.1. Consistent performance and notable peaks suggest further CTR improvement opportunities.
Three-Month Search Performance After Optimization
Last three month’s data shows 59K clicks, 5.94M impressions, a 1% CTR, and an average position of 14.1. Traffic remained stable, with occasional peaks that point to strong search visibility and potential for better CTR.
Search Performance Report (Six Months After Optimization)
About six months ago, the website saw 59K clicks out of nearly 6 million impressions. With a 1% CTR and average position of 14.1, traffic stayed steady overall but peaked in late July — a sign that better-optimized content could drive more clicks.
Website Achievement – Google Search Impact
The journey of our website’s search performance has reached a significant turning point. As of April 8, 2025, we had 22,000 clicks from Google Search in just 28 days. We are making steady progress toward the next goal, which is to finish 18.6 out of 25 thousand clicks in the same amount of time. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.
Steady Growth in Google Search Impact
Our website has shown steady and impressive growth in search performance over time.
- On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17K clicks in the same period.
- On Dec 2, 2024, we hit 20K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.
Website Performance Summary – Last 7 Days
User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
- Page Views: 6.5K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.7K (−1.2%)
- User Engagement: 4.7K (+0.1%)
Top Channel: The next two options are direct traffic and paid search, followed by organic search (with 4,000 users). Although organic performance is strong, user retention could use some work.
Traffic Summary – Last 7 Days
Organic Search contributed 4.4K sessions (down 4.6%), maintaining the top position.
Display (+2,250%) and Cross-network (+26.2%) recorded remarkable growth.
Most visited pages: The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
User distribution: US 3.3K (−2.2%), UK, Canada, and Ireland (+5.1%).
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 233K (+27.8%)
- Sessions: 266K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1M (+22.6%)
Between October and April, traffic was at its highest. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.
Website Performance Summary – Last 90 Days
Over the past three months, the website experienced a decline across all key metrics:
- Active Users: 57K (−7.9%)
- Sessions: 64K (−4.0%)
- Page Views: 77K (−2.8%)
- Events: 257K (−5.2%)
The patterns of traffic remained largely unchanged, with a slight decline in comparison to the previous period. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20K (+1.5%)
- Sessions: 21K (−2.7%)
- Page Views: 26K (+1.7%)
- Events: 87K (+1.3%)
Traffic remained constant, users and views increased, and sessions decreased slightly. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.
Google Map
Map 3 Pack
50 Miles Radius
Frequently Asked Question
