All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Vitality Science
Vitality Science is a natural pet health company that has been creating holistic supplements for cats and dogs since 2005. Their products are formulated to support digestion, immunity, skin, coat, and overall vitality using pure ingredients without fillers, artificial additives, or preservatives. Made in small batches for quality, Vitality Science focuses on gentle, non-toxic remedies that help pets with issues like allergies, gastrointestinal upset, joint discomfort, and general wellness. Trusted by many pet owners, the brand emphasizes a holistic approach to animal health, aiming to restore balance and promote long-term vitality.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 23 september 2024
- Client
- Vitality Science
- Handover
- 19 October 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The old desktop view of this website looks outdated, cluttered, and unprofessional, with poor color choices like harsh green and blue backgrounds that make the text difficult to read, inconsistent font sizes and styles that hurt readability, and a layout overloaded with long paragraphs of text, leaving no breathing space for the user; navigation is confusing with too many scattered links, no clear hierarchy, and an overwhelming amount of medical claims that reduce trust, making the site feel more like a wall of text than a modern, credible health-focused platform.
After:
Website Strengths
The new desktop view of this website looks modern, professional, and user-friendly, with a clean design that uses high-quality images of pets to create an immediate emotional connection, clear typography that enhances readability, and a well-structured layout that guides users smoothly through categories; the navigation bar is simple and intuitive, promotional highlights like savings are presented with strong visuals and concise text, and the overall aesthetic feels trustworthy and welcoming, successfully balancing professionalism with warmth to improve both usability and brand credibility.
Before:
Tablet View Weaknesses
The old tablet view of this website looks outdated, cluttered, and visually unappealing, with harsh color choices like bright green and blue that clash and distract the reader, excessive text-heavy sections that overwhelm users instead of guiding them, and poor use of spacing that makes the layout feel cramped and difficult to navigate; the navigation links at the top are small and not optimized for touch interaction, while the overall design lacks any engaging visuals or modern UI elements, making it feel unprofessional and hard to trust for a health-focused brand.
After:
Tablet View Transformation
The new tablet view of this website is modern, professional, and user-friendly, featuring a clean design with high-quality visuals that immediately create trust and appeal; the large hero image of pets alongside clear, bold text draws attention to promotions while maintaining a warm and approachable feel, and the navigation is simplified and well-organized at the top, making it easy to browse by product, condition, or ingredient; the use of white space, consistent fonts, and highlighted key points like “Made in the USA” ensures readability and brand credibility, while the call-to-action buttons are clearly visible, guiding users smoothly toward shopping and exploring products.
Before:
Mobile View Weaknesses
The old mobile view of this website is cluttered, text-heavy, and visually overwhelming, making it extremely difficult for users to navigate or focus on key information; the design is outdated with inconsistent fonts, poor alignment, and excessive use of bold and capitalized text, which strains readability; the color scheme of bright greens, blues, and reds lacks harmony and feels unprofessional, while the absence of proper spacing and clear calls-to-action makes the page confusing and frustrating to interact with on a small screen; overall, it fails to deliver a smooth, user-friendly mobile experience, leaving visitors likely to abandon the site quickly.
After:
Mobile View Transformation
The new mobile view is clean, modern, and highly user-friendly, with a responsive design that adapts perfectly to smaller screens; the use of high-quality pet images immediately creates an emotional connection and makes the site visually appealing; the layout is simple and well-structured, with clear typography, balanced white space, and bold highlights (like Made in the USA) that emphasize trust and quality; the navigation is streamlined with a top search bar and menu, making it easy for users to find products quickly; strong calls-to-action like “Shop Now” are prominent and engaging, guiding users naturally toward purchases; overall, this design feels professional, trustworthy, and tailored for a smooth mobile shopping experience.
Before: Outdated Hero Section – Issues
Before:
Desktop Design Weaknesses
The old desktop view of this website looks outdated, cluttered, and unprofessional, with poor color choices like harsh green and blue backgrounds that make the text difficult to read, inconsistent font sizes and styles that hurt readability, and a layout overloaded with long paragraphs of text, leaving no breathing space for the user; navigation is confusing with too many scattered links, no clear hierarchy, and an overwhelming amount of medical claims that reduce trust, making the site feel more like a wall of text than a modern, credible health-focused platform.
After:
Website Strengths
The new desktop view of this website looks modern, professional, and user-friendly, with a clean design that uses high-quality images of pets to create an immediate emotional connection, clear typography that enhances readability, and a well-structured layout that guides users smoothly through categories; the navigation bar is simple and intuitive, promotional highlights like savings are presented with strong visuals and concise text, and the overall aesthetic feels trustworthy and welcoming, successfully balancing professionalism with warmth to improve both usability and brand credibility.
Before:
Tablet View Weaknesses
The old tablet view of this website looks outdated, cluttered, and visually unappealing, with harsh color choices like bright green and blue that clash and distract the reader, excessive text-heavy sections that overwhelm users instead of guiding them, and poor use of spacing that makes the layout feel cramped and difficult to navigate; the navigation links at the top are small and not optimized for touch interaction, while the overall design lacks any engaging visuals or modern UI elements, making it feel unprofessional and hard to trust for a health-focused brand.
After:
Tablet View Highlights
The new tablet view of this website is modern, professional, and user-friendly, featuring a clean design with high-quality visuals that immediately create trust and appeal; the large hero image of pets alongside clear, bold text draws attention to promotions while maintaining a warm and approachable feel, and the navigation is simplified and well-organized at the top, making it easy to browse by product, condition, or ingredient; the use of white space, consistent fonts, and highlighted key points like “Made in the USA” ensures readability and brand credibility, while the call-to-action buttons are clearly visible, guiding users smoothly toward shopping and exploring products.
Before:
Mobile Website Weaknesses
The old mobile view of this website is cluttered, text-heavy, and visually overwhelming, making it extremely difficult for users to navigate or focus on key information; the design is outdated with inconsistent fonts, poor alignment, and excessive use of bold and capitalized text, which strains readability; the color scheme of bright greens, blues, and reds lacks harmony and feels unprofessional, while the absence of proper spacing and clear calls-to-action makes the page confusing and frustrating to interact with on a small screen; overall, it fails to deliver a smooth, user-friendly mobile experience, leaving visitors likely to abandon the site quickly.
After:
Mobile Website Highlights
The new mobile view is clean, modern, and highly user-friendly, with a responsive design that adapts perfectly to smaller screens; the use of high-quality pet images immediately creates an emotional connection and makes the site visually appealing; the layout is simple and well-structured, with clear typography, balanced white space, and bold highlights (like Made in the USA) that emphasize trust and quality; the navigation is streamlined with a top search bar and menu, making it easy for users to find products quickly; strong calls-to-action like “Shop Now” are prominent and engaging, guiding users naturally toward purchases; overall, this design feels professional, trustworthy, and tailored for a smooth mobile shopping experience.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
the site gained 357 clicks from 73K impressions with a 0.5% CTR and an average position of 39.9. Steady visibility was maintained, with opportunities to improve CTR through better meta titles and descriptions.
3-Month SEO Performance Summary
Over the past three months, the site achieved 3.42K total clicks from 797K impressions, with an average CTR of 0.4% and an average position of 23.8. Search visibility remained strong, with steady growth in impressions and multiple traffic spikes, showing progress in keyword reach and ranking performance.
6-Month SEO Performance Summary
Over the last six months, the website achieved 5.72K total clicks from 1.17M impressions, with an average CTR of 0.5% and an average position of 27.5. The data shows consistent growth in impressions and clicks, along with noticeable traffic spikes, reflecting improved keyword rankings and increased search visibility.
Website Achievement — Google Search Impact
Our website has reached an exciting milestone in its SEO journey. As of August 2025, we achieved 1.2K clicks from Google Search within just 28 days. This reflects our growing online visibility and the success of our ongoing SEO efforts.
Website Achievement — Growing Google Search Impact
We’re proud to share steady growth in our website’s Google Search performance.
In just a few weeks, we’ve reached key milestones:
- 700 clicks on April 23, 2025
- 800 clicks on May 6, 2025
- 900 clicks on May 16, 2025
These achievements reflect our consistent SEO improvements and growing online presence. Thanks to everyone supporting this journey—onward to even greater impact!
Website Performance Summary — Last 7 Days
User activity reached 767, showing a steady trend, but slight decline signals a need for engagement improvements.
- Page Views: 6.5K
- Session Starts: 767
- First Visits: Approx. 720
- User Engagement: Holding steady, with 57 active users on the most recent day.
Top Channel: Organic Search (429 sessions), followed by Paid Search (181) and Cross-Network (148).
Organic continues to drive the majority of traffic, but Direct and Social traffic remain minimal.
Website Performance Summary — Last 30 Days
The website maintained steady performance with a slight decline toward the end of the period:
- Active Users: 3.2K (−2.3%)
- Sessions: 4K+ (Estimated from all sources)
- Page Views: ~8.5K (Estimated from session count)
- Top Day: Mid-July, before trending downward in early August
Traffic was primarily driven by Organic Search (2K sessions), with additional contributions from Direct (751), Paid Search (638), and Cross-network (511). Referral and Social channels remained low.
In the past 30 days, the majority of active users came from the United States (2.9K), followed by India, Canada, the UK, Pakistan, Germany, and Australia.
In the past 30 days, the majority of active users came from the United States (2.9K), followed by India, Canada, the UK, Pakistan, Germany, and Australia.
Website Performance Summary — Last 90 Days
The website maintained consistent growth over the last 90 days, with a few fluctuations in user activity:
- Active Users: 3.2K
- Sessions: ~11.5K
- Page Views: ~18K
- Daily Active Users: Averaged ~57
Website Performance Summary — Last 12 Months
The website experienced a major spike in traffic early in the year, followed by a steady baseline in user activity for the remaining months.
- Active Users: 3.2K monthly avg
- Sessions: ~11.5K
- Top Traffic Spike: Early in the year (as shown in the graph)
- Current Daily Active Users: 57
Google Map
Map 3 Pack
50 Miles Radius
