All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Tornado Roofing
Tornado Roofing & Contracting is a licensed and family-owned roofing company based in South Florida with over 35 years of industry experience. They specialize in residential and commercial roofing services, including roof repair, replacement, inspection, and maintenance, along with window and door installations. Known for their professionalism and reliability, a large portion of their business comes from customer referrals. They work with various roof types such as shingle, tile, and metal, and emphasize quality workmanship with thousands of successful installations completed
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 16 January 2023
- Client
- Tornado Roofing
- Handover
- 13 February 2023
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The desktop view feels outdated, with a large empty black section at the top that disrupts the design flow and wastes valuable space. The text under “Available Services Offered” is small, generic, and lacks visual hierarchy, making it less engaging. The service boxes at the bottom are functional but poorly styled, with repetitive “Read More” buttons that look bland and uninviting.
After:
Website Strengths
The new desktop view looks modern and professional, with strong visual hierarchy and a clear call-to-action form prominently placed for quick engagement. The use of bold typography, contrast, and well-structured sections makes the content easy to read and appealing. Overall, the design feels trustworthy and user-friendly, giving a much stronger impression compared to the old version.
Before:
Tablet View Weaknesses
The tablet view looks poorly optimized, with a large empty black section at the top that wastes space and disrupts the layout. The service section feels cramped, with images and text not aligned properly, making it harder to scan. Overall, the design lacks responsiveness and polish, leading to a clunky and unprofessional user experience.
After:
Tablet View Transformation
The tablet view is well-structured, with the hero section presenting bold text alongside a prominently placed quote form that encourages quick user interaction. The layout adapts smoothly, maintaining readability and balance without overwhelming the screen. Overall, it feels modern, professional, and user-friendly, making it effective for conversions on mid-sized devices.
Before:
Mobile View Weaknesses
The mobile view looks cluttered, with overlapping text making it difficult to read and navigate smoothly. Images and content alignment are inconsistent, giving the site an unpolished look on smaller screens. The overall experience feels less user-friendly, which could frustrate mobile visitors and reduce engagement.
After:
Mobile View Transformation
The new mobile view is clean and professional, with well-structured text and visuals that improve readability. The call-to-action buttons and quote form are prominent, making it easy for users to engage quickly. Overall, the layout feels modern and user-friendly, providing a much smoother browsing experience on smaller screens.
Before: Outdated Hero Section – Issues
Before:
Desktop Design Weaknesses
The desktop view feels outdated, with a large empty black section at the top that disrupts the design flow and wastes valuable space. The text under “Available Services Offered” is small, generic, and lacks visual hierarchy, making it less engaging. The service boxes at the bottom are functional but poorly styled, with repetitive “Read More” buttons that look bland and uninviting.
After:
Website Strengths
The new desktop view looks modern and professional, with strong visual hierarchy and a clear call-to-action form prominently placed for quick engagement. The use of bold typography, contrast, and well-structured sections makes the content easy to read and appealing. Overall, the design feels trustworthy and user-friendly, giving a much stronger impression compared to the old version.
Before:
Tablet View Weaknesses
The tablet view looks poorly optimized, with a large empty black section at the top that wastes space and disrupts the layout. The service section feels cramped, with images and text not aligned properly, making it harder to scan. Overall, the design lacks responsiveness and polish, leading to a clunky and unprofessional user experience.
After:
Tablet View Highlights
The tablet view is well-structured, with the hero section presenting bold text alongside a prominently placed quote form that encourages quick user interaction. The layout adapts smoothly, maintaining readability and balance without overwhelming the screen. Overall, it feels modern, professional, and user-friendly, making it effective for conversions on mid-sized devices.
Before:
Mobile Website Weaknesses
The mobile view looks cluttered, with overlapping text making it difficult to read and navigate smoothly. Images and content alignment are inconsistent, giving the site an unpolished look on smaller screens. The overall experience feels less user-friendly, which could frustrate mobile visitors and reduce engagement.
After:
Mobile Website Highlights
The new mobile view is clean and professional, with well-structured text and visuals that improve readability. The call-to-action buttons and quote form are prominent, making it easy for users to engage quickly. Overall, the layout feels modern and user-friendly, providing a much smoother browsing experience on smaller screens.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
The site recorded 357 clicks and 73,000 impressions, resulting in a 0.5% CTR and an average ranking of 39.9. Consistent visibility was maintained, but optimizing meta titles and descriptions could enhance CTR.
3-Month SEO Performance Summary
In the last three months, the website recorded 3.42K clicks from 797K impressions, maintaining a 0.4% CTR and an average position of 23.8. Visibility remained solid, with consistent impression growth and several traffic peaks reflecting improved keyword reach and rankings.
6-Month SEO Performance Summary
During the previous six months, the website earned 5.72K clicks from 1.17M impressions, resulting in a 0.5% click-through rate and an average search position of 27.5. These trends show steady progress in visibility and keyword rankings, supported by periodic traffic spikes.
Website Achievement — Google Search Impact
As of August 2025, our website generated 1.2K clicks from Google Search over a 28-day period. This achievement marks significant progress in our SEO journey, demonstrating stronger visibility and consistent optimization results.
Website Achievement — Growing Google Search Impact
We’re excited to highlight the steady progress in our website’s Google Search performance. In just a few weeks, we’ve achieved some important milestones.
- 700 clicks on April 23, 2025
- 800 clicks on May 6, 2025
- 900 clicks on May 16, 2025
Our achievements highlight steady SEO growth and an increasing digital presence. We’re grateful for everyone’s support—let’s keep moving forward toward even bigger success!
Website Performance Summary — Last 7 Days
With user activity at 767, performance remains stable, though a minor drop indicates the need for stronger engagement strategies.
- Page Views: 6.5K
- Session Starts: 767
- First Visits: Approx. 720
- User Engagement: Holding steady, with 57 active users on the most recent day.
Top Channel: Organic Search recorded 429 sessions, making it the top channel, followed by Paid Search at 181 and Cross-Network at 148. While organic performance is steady, Direct and Social traffic are relatively low.
Website Performance Summary — Last 30 Days
Performance remained stable overall, though a slight decline appeared near the end of the reporting period:
- Active Users: 3.2K (−2.3%)
- Sessions: 4K+ (Estimated from all sources)
- Page Views: ~8.5K (Estimated from session count)
- Top Day: Mid-July, before trending downward in early August
Organic Search led with 2K sessions, supported by Direct (751), Paid Search (638), and Cross-Network (511). Referral and Social sources remained limited.
Over the past month, the United States accounted for the majority of active users (2.9K), followed by India, Canada, the UK, Pakistan, Germany, and Australia.
Website Performance Summary — Last 90 Days
Over the last 90 days, the site experienced consistent growth, though user activity fluctuated slightly:
- Active Users: 3.2K
- Sessions: ~11.5K
- Page Views: ~18K
- Daily Active Users: Averaged ~57
Website Performance Summary — Last 12 Months
The website saw a significant surge in traffic early in the year, followed by consistent user activity throughout the remaining months.
- Active Users: 3.2K monthly avg
- Sessions: ~11.5K
- Top Traffic Spike: Early in the year (as shown in the graph)
- Current Daily Active Users: 57
Google Map
Map 3 Pack
50 Miles Radius
