All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Glasses On Web
Glasses On Web is a comprehensive online platform dedicated to the flat glass and fenestration industry. It provides technical articles, news, directories of suppliers, forums, classifieds, and event listings related to glass in architecture and construction. Its goal is to “spread information about glass and its use in building,” emphasizing how glass continues to influence construction through its structural, aesthetic, thermal, and energy‐efficiency properties.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 12 September 2024
- Client
- Glasses On Web
- Handover
- 8 October 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The layout feels outdated, with excessive whitespace and a generic stock photo that lacks emotional impact. The call-to-action buttons are not prominent enough, blending into the design rather than standing out. Additionally, the font sizes and visual hierarchy are not optimized for quick scanning, making the content harder to digest at a glance.
After:
Website Strengths
The website has a clean, modern design with a professional layout that builds trust. It uses clear headings, strong CTAs, and well-placed contact options for user convenience. Visuals and videos are integrated effectively to enhance engagement and credibility.
Before:
Tablet View Weaknesses
The design suffers from poor alignment and lack of adequate spacing between text and images, making it feel crowded. The call-to-action buttons are still not prominent enough, which could decrease user interaction. Furthermore, the image in the background, while attractive, distracts from the core message, making it hard for users to focus on the content.
After:
Tablet View Transformation
The tablet view maintains a clean and user-friendly interface, ensuring readability and accessibility. Key actions like calling and verifying insurance are prominently placed for quick access. The use of large visuals and embedded video creates an engaging and trustworthy first impression.
Before:
Mobile View Weaknesses
The text is too close to the edges, affecting readability and making the content feel cramped. The call-to-action buttons are too small, which could make it difficult for users to engage with the site on smaller screens. Additionally, the combination of large images and lengthy text impacts loading time and overall user experience on mobile devices.
After:
Mobile View Transformation
The mobile view is well-optimized with large, tap-friendly buttons for quick actions. Content remains readable with a clean layout and effective spacing, ensuring a smooth user experience. The inclusion of a virtual assistant and table of contents improves navigation and accessibility.
Before: Outdated Hero Section – Issues
Before:
Desktop Design Weaknesses
The layout feels outdated, with excessive whitespace and a generic stock photo that lacks emotional impact. The call-to-action buttons are not prominent enough, blending into the design rather than standing out. Additionally, the font sizes and visual hierarchy are not optimized for quick scanning, making the content harder to digest at a glance.
After:
Website Strengths
The website has a clean, modern design with a professional layout that builds trust. It uses clear headings, strong CTAs, and well-placed contact options for user convenience. Visuals and videos are integrated effectively to enhance engagement and credibility.
Before:
Tablet View Weaknesses
The design suffers from poor alignment and lack of adequate spacing between text and images, making it feel crowded. The call-to-action buttons are still not prominent enough, which could decrease user interaction. Furthermore, the image in the background, while attractive, distracts from the core message, making it hard for users to focus on the content.
After:
Tablet View Highlights
The tablet view maintains a clean and user-friendly interface, ensuring readability and accessibility. Key actions like calling and verifying insurance are prominently placed for quick access. The use of large visuals and embedded video creates an engaging and trustworthy first impression.
Before:
Mobile Website Weaknesses
The text is too close to the edges, affecting readability and making the content feel cramped. The call-to-action buttons are too small, which could make it difficult for users to engage with the site on smaller screens. Additionally, the combination of large images and lengthy text impacts loading time and overall user experience on mobile devices.
After:
Mobile Website Highlights
The mobile view is well-optimized with large, tap-friendly buttons for quick actions. Content remains readable with a clean layout and effective spacing, ensuring a smooth user experience. The inclusion of a virtual assistant and table of contents improves navigation and accessibility.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
the site gained 357 clicks from 73K impressions with a 0.5% CTR and an average position of 39.9. Steady visibility was maintained, with opportunities to improve CTR through better meta titles and descriptions.
3-Month SEO Performance Summary
Over the past three months, the site achieved 3.42K total clicks from 797K impressions, with an average CTR of 0.4% and an average position of 23.8. Search visibility remained strong, with steady growth in impressions and multiple traffic spikes, showing progress in keyword reach and ranking performance.
6-Month SEO Performance Summary
Over the last six months, the website achieved 5.72K total clicks from 1.17M impressions, with an average CTR of 0.5% and an average position of 27.5. The data shows consistent growth in impressions and clicks, along with noticeable traffic spikes, reflecting improved keyword rankings and increased search visibility.
Website Achievement — Google Search Impact
Our website has reached an exciting milestone in its SEO journey. As of August 2025, we achieved 1.2K clicks from Google Search within just 28 days. This reflects our growing online visibility and the success of our ongoing SEO efforts.
Website Achievement — Growing Google Search Impact
We’re proud to share steady growth in our website’s Google Search performance.
In just a few weeks, we’ve reached key milestones:
- 700 clicks on April 23, 2025
- 800 clicks on May 6, 2025
- 900 clicks on May 16, 2025
These achievements reflect our consistent SEO improvements and growing online presence. Thanks to everyone supporting this journey—onward to even greater impact!
Website Performance Summary — Last 7 Days
User activity reached 767, showing a steady trend, but slight decline signals a need for engagement improvements.
- Page Views: 6.5K
- Session Starts: 767
- First Visits: Approx. 720
- User Engagement: Holding steady, with 57 active users on the most recent day.
Top Channel: Organic Search (429 sessions), followed by Paid Search (181) and Cross-Network (148).
Organic continues to drive the majority of traffic, but Direct and Social traffic remain minimal.
Website Performance Summary — Last 30 Days
The website maintained steady performance with a slight decline toward the end of the period:
- Active Users: 3.2K (−2.3%)
- Sessions: 4K+ (Estimated from all sources)
- Page Views: ~8.5K (Estimated from session count)
- Top Day: Mid-July, before trending downward in early August
Traffic was primarily driven by Organic Search (2K sessions), with additional contributions from Direct (751), Paid Search (638), and Cross-network (511). Referral and Social channels remained low.
In the past 30 days, the majority of active users came from the United States (2.9K), followed by India, Canada, the UK, Pakistan, Germany, and Australia.
In the past 30 days, the majority of active users came from the United States (2.9K), followed by India, Canada, the UK, Pakistan, Germany, and Australia.
Website Performance Summary — Last 90 Days
The website maintained consistent growth over the last 90 days, with a few fluctuations in user activity:
- Active Users: 3.2K
- Sessions: ~11.5K
- Page Views: ~18K
- Daily Active Users: Averaged ~57
Website Performance Summary — Last 12 Months
The website experienced a major spike in traffic early in the year, followed by a steady baseline in user activity for the remaining months.
- Active Users: 3.2K monthly avg
- Sessions: ~11.5K
- Top Traffic Spike: Early in the year (as shown in the graph)
- Current Daily Active Users: 57
Google Map
Map 3 Pack
50 Miles Radius
Frequently Asked Question
