All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Marine AC
Marine AC of Central Florida is a Cape Canaveral–based company founded in 2005, bringing over 25 years of combined experience in marine climate control. They specialize in air conditioning, refrigeration, and watermaker systems for sport fishing boats, yachts, and other vessels. In addition to installations and repairs, they provide custom refrigeration solutions and freshwater systems designed for life at sea. The company also runs a parts store, offering filters, pumps, and related supplies both online and in-store. With a focus on professionalism, reliability, and customer service, Marine AC of Central Florida has become a trusted partner for boat owners seeking dependable onboard comfort.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 21 April 2024
- Client
- Marine AC
- Handover
- 25 May 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Issues
This website suffers from excessive white space, making the layout feel incomplete and poorly structured. Key CTAs like “24/7 Admissions Hotline” are repeated unnecessarily and disrupt visual flow. Typography lacks hierarchy, and the content appears misaligned or floating in places, reducing overall user engagement.
After:
Hero Section Highlights
Clean and modern layout with clear typography makes the message easy to read. The call-to-action buttons are bright and attention-grabbing, encouraging quick engagement. The friendly, smiling image adds warmth and builds trust with visitors.
Before:
Tablet View Problems
The tablet layout feels overly condensed, with large fonts and buttons consuming too much vertical space. The lack of spacing between sections creates a cramped look, hurting readability and user comfort. Visual hierarchy is weak, and the CTA buttons don’t stand out enough from the background.
After:
Hero Section Transformation – Tablet View
Minimalist design improves focus on the primary message without overwhelming the viewer. Strong contrast between text, buttons, and background ensures excellent readability. Clear call-to-action buttons remain prominent, making it easy for users to take the next step.
Before:
Mobile View Issues
The mobile layout feels cluttered and disjointed, with repetitive CTAs disrupting content flow. Poor alignment between text and buttons creates a fragmented user experience. Font sizes vary inconsistently, and excessive scrolling is needed due to inefficient spacing and layout stacking.
After:
Hero Section Transformation – Mobile View
Mobile layout is clean and well-structured, ensuring easy readability on small screens. Key CTAs like the admission hotline and insurance check are prominently placed for quick access. Balanced use of imagery and text maintains a friendly, professional appeal while keeping navigation simple.
Before: Outdated Hero Section – Issues
Before
Desktop Design Issues
This website suffers from excessive white space, making the layout feel incomplete and poorly structured. Key CTAs like “24/7 Admissions Hotline” are repeated unnecessarily and disrupt visual flow. Typography lacks hierarchy, and the content appears misaligned or floating in places, reducing overall user engagement.
After
Hero Section Highlights
Clean and modern layout with clear typography makes the message easy to read. The call-to-action buttons are bright and attention-grabbing, encouraging quick engagement. The friendly, smiling image adds warmth and builds trust with visitors.
Before
Tablet View Problems
The tablet layout feels overly condensed, with large fonts and buttons consuming too much vertical space. The lack of spacing between sections creates a cramped look, hurting readability and user comfort. Visual hierarchy is weak, and the CTA buttons don’t stand out enough from the background.
After
Hero Section Transformation – Tablet View
Minimalist design improves focus on the primary message without overwhelming the viewer. Strong contrast between text, buttons, and background ensures excellent readability. Clear call-to-action buttons remain prominent, making it easy for users to take the next step.
Before
Mobile View Issues
The mobile layout feels cluttered and disjointed, with repetitive CTAs disrupting content flow. Poor alignment between text and buttons creates a fragmented user experience. Font sizes vary inconsistently, and excessive scrolling is needed due to inefficient spacing and layout stacking.
After
Hero Section Transformation – Mobile View
Mobile layout is clean and well-structured, ensuring easy readability on small screens. Key CTAs like the admission hotline and insurance check are prominently placed for quick access. Balanced use of imagery and text maintains a friendly, professional appeal while keeping navigation simple.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
A month ago, the website recorded 59K clicks and 5.94M impressions, maintaining a 1% CTR and an average position of 14.1. Traffic remained consistent with occasional peaks, suggesting solid visibility and room to boost CTR through continued optimization.
Three-Month Search Performance After Optimization
Last three months ago, performance metrics showed 59K clicks, 5.94M impressions, a 1% CTR, and an average search position of 14.1. The site maintained consistent visibility with peaks suggesting potential to increase CTR through ongoing SEO efforts.
Search Performance Report (Six Months After Optimization)
Six months ago, the website gained strong visibility with 59K clicks and 5.94M impressions (1% CTR, position 14.1). Although traffic was stable overall, late-July peaks point to untapped potential for increasing CTR through smarter SEO and content adjustments.
Website Achievement – Google Search Impact
Our website’s search performance has reached a significant juncture in its development. In just 28 days, we had 22,000 clicks from Google Search as of April 8, 2025. We are steadily moving toward the next objective, which is to complete 18.6 out of 25 thousand clicks simultaneously. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.
Steady Growth in Google Search Impact
Our website has shown steady and impressive growth in search performance over time.
- On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17K clicks in the same period.
- On Dec 2, 2024, we hit 20K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.
Website Performance Summary – Last 7 Days
User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
- Page Views: 6.5K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.7K (−1.2%)
- User Engagement: 4.7K (+0.1%)
Top Channel: Paid search and direct traffic are next, followed by organic search (4,000 users). Although organic performance is strong, user retention could use some work.
Traffic Summary – Last 7 Days
While Organic Search leads with 4.4K sessions (−4.6%), Display and Cross-network have surged by +2,250% and +26.2% respectively.
Key pages include The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
The US dominates traffic (3.3K users, −2.2%), followed by the UK and Canada; Ireland shows positive momentum (+5.1%).Organic Search leads with 4.4K sessions (−4.6%), while Display (+2,250%) and Cross-network (+26.2%) show strong growth.
Top pages include The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 233K (+27.8%)
- Sessions: 266K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1M (+22.6%)
The peak months for traffic were October and April. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 90 Days
Over the past three months, the website experienced a decline across all key metrics:
- Active Users: 57K (−7.9%)
- Sessions: 64K (−4.0%)
- Page Views: 77K (−2.8%)
- Events: 257K (−5.2%)
Traffic patterns remained pretty much the same, with a slight decline compared to the previous period. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20K (+1.5%)
- Sessions: 21K (−2.7%)
- Page Views: 26K (+1.7%)
- Events: 87K (+1.3%)
Sessions decreased slightly, but traffic remained steady with slight growth in users and views. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.
Google Map
Map 3 Pack
50 Miles Radius
Frequently Asked Question
