ASL Productions
ASL Productions is a full-service video production company based in New York City, offering nationwide production services in every major market. Specialising in corporate video, event coverage, animated videos, live streaming, and photography, they manage everything from pre-production and scripting to filming and post-production. Their flagship studios near Penn Station and Times Square feature modern sets, cyc walls, and podcast spaces, making it easy to create professional commercials, interviews, and social media content. Trusted by leading brands across industries, ASL Productions delivers high-quality video content that elevates your brand’s presence.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 11 June 2022
- Client
- ASL Productions
- Handover
- 25 June 2022
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Web Audit
In desktop view, the services section shows blank image placeholders, which break the professional look. Navigation links and CTAs blend into the dark background with low contrast, making them hard to notice. The overall desktop layout feels outdated with too much empty space, lowering user engagement.
After:
Desktop Design Strengths
The desktop view looks polished, with bold hero messaging and strong visuals that immediately capture attention. The service grid is neatly structured, making it easy for users to scan offerings. Navigation is clear and well-spaced, giving a professional and modern feel.
Before:
Tablet Web Audit
On tablet view, hero section text overlaps badly, making it unreadable and unpolished. The video grid appears compressed and uneven, which feels cluttered. Navigation isn’t optimized for touch, making it less user-friendly on tablets.
After:
Tablet Design Strengths
In tablet view, the site adapts smoothly with well-balanced layouts and clear readability. Service sections remain visually engaging without feeling crowded. The CTAs stand out effectively, guiding users toward key actions with ease.
Before:
Mobile Web Audit
In mobile view, content blocks stack tightly without breathing space, making scrolling overwhelming. Video thumbnails shrink too small and are not easily tappable, which hurts usability. The navigation menu feels cramped and not adaptive, limiting smooth browsing.
After:
Mobile Design Strengths
The mobile view is clean and highly user-friendly, with strong typography and well-sized touch targets. Content stacks naturally, keeping flow intuitive for scrolling. Hero visuals and CTAs remain prominent, ensuring a strong brand presence even on small screens.
Before: Outdated Hero Section – Issues
Before
Desktop Web Audit
In desktop view, the services section shows blank image placeholders, which break the professional look. Navigation links and CTAs blend into the dark background with low contrast, making them hard to notice. The overall desktop layout feels outdated with too much empty space, lowering user engagement.
After
Desktop Design Strengths
The desktop view looks polished, with bold hero messaging and strong visuals that immediately capture attention. The service grid is neatly structured, making it easy for users to scan offerings. Navigation is clear and well-spaced, giving a professional and modern feel.
Before
Tablet Web Audit
On tablet view, hero section text overlaps badly, making it unreadable and unpolished. The video grid appears compressed and uneven, which feels cluttered. Navigation isn’t optimized for touch, making it less user-friendly on tablets.
After
Tablet Design Strengths
In tablet view, the site adapts smoothly with well-balanced layouts and clear readability. Service sections remain visually engaging without feeling crowded. The CTAs stand out effectively, guiding users toward key actions with ease.
Before
Mobile Web Audit
In mobile view, content blocks stack tightly without breathing space, making scrolling overwhelming. Video thumbnails shrink too small and are not easily tappable, which hurts usability. The navigation menu feels cramped and not adaptive, limiting smooth browsing.
After
Mobile Design Strengths
The mobile view is clean and highly user-friendly, with strong typography and well-sized touch targets. Content stacks naturally, keeping flow intuitive for scrolling. Hero visuals and CTAs remain prominent, ensuring a strong brand presence even on small screens.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
The website received 5.94 million impressions and 59K clicks a month ago, with an average position of 14.1 and a 1% click-through rate. Performance revealed consistent traffic with discernible peaks, suggesting high visibility and the possibility of increased click-through rates with continued optimization.
Three-Month Search Performance After Optimization
With a 1% CTR and an average position of 14.1, the website received 59K hits and 5.94M impressions during the previous three months. With peaks in late July, traffic was consistent and showed good visibility, but click-through rates might be increased. Rankings and engagement may be enhanced with ongoing content tuning.
Search Performance Report (Six Months After Optimization)
The website had 5.94 million impressions and 59K hits six months prior, with an average position of 14.1 and a 1% click-through rate. Traffic stayed consistent, peaking in late July, indicating high visibility and chances to raise CTR with SEO and targeted content.
Website Achievement – Google Search Impact
An important turning point in the development of our website’s search performance has been reached. We received 22,000 Google Search clicks in just 28 days as of April 8, 2025. We are currently moving steadily in the direction of the next objective, which is to get 18.6K out of 25K clicks in the same amount of time. These accomplishments demonstrate the success of our SEO campaigns and our increasing internet presence.
Steady Growth in Google Search Impact
Our website has shown steady and impressive growth in search performance over time.
- On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17K clicks in the same period.
- On Dec 2, 2024, we hit 20K clicks, marking a significant jump in engagement and visibility.
These achievements demonstrate the success of our continuous SEO efforts and the growing audience trust.
Website Performance Summary – Last 7 Days
With a precipitous 52.3% daily decline, user activity dropped 3.3% to 4.7K.
- Page Views: 6.5K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.7K (−1.2%)
- User Engagement: 4.7K (+0.1%)
Top Channel: Paid search and direct traffic come after organic search (around 4,000 users). Although organic performance is good, there is room for improvement in user retention.
Traffic Summary – Last 7 Days
With 4.4K sessions (−4.6%), Organic Search is in the lead, followed by Display (+2,250%) and Cross-network (+26.2%) with robust growth. Among the top pages are The Effects of Taking (13.1%) and Best Over-The-Counter (3.2K views) (+21.9%). The United States has the most users (3.3K, −2.2%), followed by the United Kingdom and Canada, but Ireland is growing (+5.1%).
Website Performance Summary – Last 12 Months
When compared to the previous year, the website experienced significant growth
- Active Users: 233K (+27.8%)
- Sessions: 266K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1M (+22.6%)
The peak months for traffic were October and April. Five people from the United States, Denmark, Australia, and the United Kingdom were online during the last thirty minutes.
Website Performance Summary – Last 90 Days
The website has seen a decline in all key metrics over the past three months:
- Active Users: 57K (−7.9%)
- Sessions: 64K (−4.0%)
- Page Views: 77K (−2.8%)
- Events: 257K (−5.2%)
In the last thirty minutes, five active users from the United States, Australia, Denmark, and the United Kingdom were online. Traffic trends remained relatively steady, with a slight downward shift in comparison to the previous period.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20K (+1.5%)
- Sessions: 21K (−2.7%)
- Page Views: 26K (+1.7%)
- Events: 87K (+1.3%)
Five people from Denmark, Australia, the United Kingdom, and the United States were online in the last thirty minutes. The patterns of traffic remained pretty much the same, with a slight downward trend compared to the previous period.
Google Map
Map 3 Pack
50 Miles Radius
