Laclave Improvement

Laclave Home Improvements is a family- and woman-owned remodeling company serving Long Island and NYC with over 20 years of experience. They specialize in cabinet refinishing, painting, tiling, flooring, kitchen and bathroom renovations, and deck building. The company offers free estimates, quick project starts, a 1-year warranty on cabinet finishing, and discounts for new customers, veterans, and seniors. Fully insured and bilingual, they provide reliable, personalized home improvement services.

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Branding: Logo Design

website design & development

Before: Outdated Hero Section – Issues

Before

Desktop Design Weaknesses

The desktop view of this website looks outdated and cluttered, with poor spacing and inconsistent font usage that makes it feel unprofessional. The color scheme is not well-balanced, and the yellow background in the hero section clashes with the overall branding. Navigation and call-to-action buttons don’t stand out enough, making the user experience confusing and less engaging.

After

Desktop Design Strengths

This desktop view looks much more modern and professional, with a clean layout and consistent branding that builds trust. The call-to-action buttons are clear and well-placed, making it easy for visitors to request estimates or contact the company. The use of real project images and customer reviews adds credibility and makes the website more engaging.

Before

Tablet Design Weaknesses

The tablet view feels cramped, with text overlapping the hero image and making readability difficult. The navigation menu is not very prominent, which could confuse users trying to explore services. Overall, the design lacks proper spacing and alignment, giving it an unpolished look.

After

Tablet Design Strengths

The tablet view looks clean and well-structured, with a clear call-to-action form that is easy to access without scrolling too much. The layout adapts nicely to the smaller screen, keeping images and text balanced for readability. Icons on the right side add quick navigation options, enhancing user convenience.

Before

Mobile Design Weaknesses

The mobile view looks poorly optimized, with text overlapping images and making it hard to read. The layout feels broken as sections are not aligned properly, creating a cluttered and unprofessional appearance. Buttons and navigation elements are not well-sized for mobile users, which hurts usability.

After

Mobile Design Strengths

The mobile view is well-optimized, with neatly stacked sections that are easy to scroll through and read. Buttons and forms are sized appropriately for touch interaction, making it user-friendly. The use of images with short descriptions keeps the design engaging while maintaining clarity.

Core Web Vitals Before/After

Desktop

Mobile

SEO Growth Strategy

Search Performance Report (One Month After Optimization)

One month back, the site received 59,000 clicks from 5.94 million impressions, achieving a 1% CTR and an average ranking of 14.1. The traffic trend was steady with noticeable spikes, showing good visibility and opportunities to improve engagement through SEO refinement.

Three-Month Search Performance After Optimization

In the past month, the site achieved 59K clicks and 5.94M impressions, delivering a 1% CTR and an average rank of 14.1. The steady traffic flow and periodic surges point to solid visibility and growth opportunities via further optimization.

Search Performance Report (Six Months After Optimization)

Six months ago, the website gained strong visibility with 59K clicks and 5.94M impressions (1% CTR, position 14.1). Although traffic was stable overall, late-July peaks point to untapped potential for increasing CTR through smarter SEO and content adjustments.

Website Achievement – Google Search Impact

The journey of our website’s search performance has reached a significant turning point. In just 28 days, we had 22 thousand clicks from Google Search as of April 8, 2025. We are making steady progress toward the next objective, which is to complete 18.6 thousand out of 25 thousand clicks within the same time frame. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.

Steady Growth in Google Search Impact

Our website has shown steady and impressive growth in search performance over time.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.

Website Performance Summary – Last 7 Days

User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
Top Channel: Paid search and direct traffic are next, followed by organic search (4,000 users). Although organic performance is strong, user retention could use some work.

Traffic Summary – Last 7 Days

Organic Search drives the most sessions at 4.4K, though it dipped by 4.6%. In contrast, Display (+2,250%) and Cross-network (+26.2%) showed impressive growth.
Top-performing pages are The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
The US leads user numbers (3.3K, −2.2%), trailed by the UK and Canada, with Ireland increasing by 5.1%.

Website Performance Summary – Last 12 Months

The website recorded strong growth compared to the previous year:
The peak months for traffic were October and April. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.

Website Performance Summary – Last 90 Days

Over the past three months, the website experienced a decline across all key metrics:
Trends in traffic remained fairly constant, with a slight decline in comparison to the previous period. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.

Website Performance Summary – Last 30 Days

In the past month, the website recorded:
Sessions decreased slightly, but traffic remained steady with slight growth in users and views. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.

Google Map

Map 3 Pack

50 Miles Radius