All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Everett
Everett Fine Jewelry is a Los Angeles–based boutique offering handcrafted and ready-to-ship fine jewelry, including engagement and wedding rings, earrings, bracelets, and necklaces. With options in both natural and lab-grown gemstones, as well as custom design services, the brand focuses on timeless craftsmanship and modern elegance. Customers can book virtual or in-person appointments, ensuring a personalized and trusted shopping experience. Each piece is designed to celebrate life’s most meaningful moments, combining style, quality, and sustainability. Whether you’re searching for a bespoke creation or a ready-made treasure, Everett Fine Jewelry makes finding the perfect piece effortless and memorable.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 20 September 2023
- Client
- Everett
- Handover
- 6 October 2023
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The website design offers a clean and elegant layout, perfect for showcasing high-end jewelry, with a focus on clarity and ease of navigation. The images are sharp and vibrant, highlighting the intricate details of the jewelry pieces, which aligns with the brand’s luxurious and sophisticated aesthetic. However, the overall use of white space and font choices could be optimized to enhance readability and user engagement on desktop screens.
After:
Desktop Design Strengths
The new website design presents a more refined and elegant aesthetic, with a focus on beautiful imagery and a minimalist layout. The use of neutral backgrounds complements the jewelry, allowing the products to be the star of the page. The user experience is enhanced with easy-to-navigate categories, and the call-to-action buttons stand out for better engagement, while the soft color scheme adds to the luxurious, modern feel of the brand.
Before:
Tablet Design Weaknesses
In the tablet view, the design feels quite sparse, with large empty spaces that may make the page appear unfinished or lacking in content. The text, though minimalistic, feels disconnected from the rest of the layout, and the large button at the bottom might seem out of place or overly emphasized. Additionally, the lack of detailed product images or engaging content above the fold could lead to a less engaging user experience.
After:
Tablet Design Strengths
This tablet view of the Everett jewelry website has a clean, elegant layout that aligns well with the luxury branding of the product. However, the top banner text (“Schedule a virtual consultation…”) could be more prominent or styled differently for better visibility, and the call-to-action buttons like “Shop Bands” and “View All” would benefit from stronger contrast for accessibility. Overall, the site achieves a premium aesthetic, but optimizing button hierarchy and ensuring responsive spacing adjustments would enhance both usability and engagement.
Before:
Mobile Design Weaknesses
This mobile view feels a bit cluttered, with inconsistent spacing and visual hierarchy making it harder to scan quickly. The text on the banner and product names is small and could cause readability issues on smaller screens, while the “View Products” button lacks strong contrast, reducing its visibility as a call-to-action. Overall, the layout doesn’t feel as polished as the tablet version, and it would benefit from cleaner alignment, larger typography, and more breathing room between sections.
After:
Mobile Design Strengths
This updated mobile view is much stronger, with improved balance between visuals and text, making the jewelry pieces stand out beautifully. The call-to-action buttons like “Shop Bands” and “View Products” have better contrast and visibility, creating a clearer shopping flow. Additionally, the clean spacing, consistent typography, and inclusion of customer care links at the bottom enhance both usability and trustworthiness for mobile users.
Before: Outdated Hero Section – Issues
Before
Desktop Design Weaknesses
The website design offers a clean and elegant layout, perfect for showcasing high-end jewelry, with a focus on clarity and ease of navigation. The images are sharp and vibrant, highlighting the intricate details of the jewelry pieces, which aligns with the brand’s luxurious and sophisticated aesthetic. However, the overall use of white space and font choices could be optimized to enhance readability and user engagement on desktop screens.
After
Desktop Design Strengths
The new website design presents a more refined and elegant aesthetic, with a focus on beautiful imagery and a minimalist layout. The use of neutral backgrounds complements the jewelry, allowing the products to be the star of the page. The user experience is enhanced with easy-to-navigate categories, and the call-to-action buttons stand out for better engagement, while the soft color scheme adds to the luxurious, modern feel of the brand.
Before
Tablet Design Weaknesses
In the tablet view, the design feels quite sparse, with large empty spaces that may make the page appear unfinished or lacking in content. The text, though minimalistic, feels disconnected from the rest of the layout, and the large button at the bottom might seem out of place or overly emphasized. Additionally, the lack of detailed product images or engaging content above the fold could lead to a less engaging user experience.
After
Tablet Design Strengths
This tablet view of the Everett jewelry website has a clean, elegant layout that aligns well with the luxury branding of the product. However, the top banner text (“Schedule a virtual consultation…”) could be more prominent or styled differently for better visibility, and the call-to-action buttons like “Shop Bands” and “View All” would benefit from stronger contrast for accessibility. Overall, the site achieves a premium aesthetic, but optimizing button hierarchy and ensuring responsive spacing adjustments would enhance both usability and engagement.
Before
Mobile Design Weaknesses
This mobile view feels a bit cluttered, with inconsistent spacing and visual hierarchy making it harder to scan quickly. The text on the banner and product names is small and could cause readability issues on smaller screens, while the “View Products” button lacks strong contrast, reducing its visibility as a call-to-action. Overall, the layout doesn’t feel as polished as the tablet version, and it would benefit from cleaner alignment, larger typography, and more breathing room between sections.
After
Mobile Design Strengths
This updated mobile view is much stronger, with improved balance between visuals and text, making the jewelry pieces stand out beautifully. The call-to-action buttons like “Shop Bands” and “View Products” have better contrast and visibility, creating a clearer shopping flow. Additionally, the clean spacing, consistent typography, and inclusion of customer care links at the bottom enhance both usability and trustworthiness for mobile users.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (28 Days Overview)
Over the past 28 days, the website saw 7.02 thousand clicks, 587 thousand impressions, a 1.2% CTR, and an average position of 21.8. Performance reflected consistent visibility, which remained constant despite periodic activity peaks and gradual growth. It is anticipated that ongoing SEO efforts will eventually lead to improved rankings and higher click-through rates.
Search Performance Report (3-Month Overview)
The website saw 18.3K clicks, 1.6M impressions, a 1.1% CTR, and an average position of 23.8 over the past three months. The data indicate a steady upward trend with several significant traffic peaks, indicating increasing visibility and engagement. Rankings are anticipated to rise and click-through rates to become more consistent as optimization efforts continue.
Search Performance Report (6-Month Overview)
The website saw 27.9K clicks, 2.85M impressions, a 1% CTR, and an average position of 29 over the past six months. The data show a steady upward trend, especially in the last few weeks, which suggests that visibility has improved. The increase in traffic and overall search performance is being aided by the ongoing focus on SEO.
Google Search Achievement Update
With 7.02K / 15K clicks in the last 28 days, the website is moving toward its next milestone. This comes on the heels of a previous milestone of 14 thousand clicks, which was reached on February 28, 2023. The website is well on its way to reaching the 15K target thanks to increased visibility and ongoing SEO efforts.
Milestone Achievements: Google Search Impact
Over the course of 28 days, the site has consistently met important performance milestones in Google Search, indicating solid growth in organic visibility:
- 14K clicks – Achieved on Feb 28, 2023
- 13K clicks – Achieved on Feb 26, 2023
- 12K clicks – Achieved on Jan 16, 2023
- 11K clicks – Achieved on Jan 9, 2023
Strong upward momentum is evident in these consecutive accomplishments. The upcoming 15K click milestone, which is currently in progress, can be achieved with continued optimization.
Website Performance Summary — Last 7 Days
With a slight decrease in daily engagement, user activity remained stable at 1.9K, maintaining the trend.
- Page Views: 2.6K
- Session Starts: 2.4K
- First Visits: 1.8K
- User Engagement: 1.9K
Top Channel: With 1.8 thousand sessions, Organic Search topped the list, followed by Direct traffic (271) and Paid Search (153). Although organic performance is still strong, referral and social traffic, which are currently low, could be increased.
Website Performance Summary — Last 30 Days
The website’s user activity reached 8K in the last 30 days, demonstrating steady user growth.
- Page Views: Estimated to exceed 10K+ based on active sessions
- Session Starts: ~9K, with a consistent upward trend
- First Visits: Approx. 7.9K via Organic Search
- User Engagement: Remains high, especially from key regions
Top Channel: 7.9K sessions came from organic search, followed by 1.2K from direct search and 560 from paid search. The modest contributions from social, cross-network, and referral sources point to opportunities for diversification in traffic sources.
Website Performance Summary — Last 90 Days
The website has shown strong upward momentum over the past 90 days, with user activity steadily rising to 8K active users by the end of the period.
- Page Views: Estimated well above 25K
- Session Starts: Continued strong momentum with ~30K+ sessions
- First Visits: Significant boost driven by search and direct sources
- User Engagement: Stable, with steady growth from global users
Website Performance Summary — Last 12 Months
The website has seen significant increases in traffic, primarily as a result of paid search campaigns. After that, it has had a significant organic presence and a large number of users from all over the world.
- Page Views: Estimated 100K+
- Session Starts: Strong growth with >100K sessions
- First Visits: Increased significantly in sync with Paid and Organic campaigns
- User Engagement: Fluctuated but sustained ~8K in the most recent 30 days
Google Map
Map 3 Pack
50 Miles Radius
