US leads in users (3.3K, −2.2%), followed by UK and Canada, with Ireland showing growth (+5.1%).
All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Bianco
Pizzeria Bianco, founded by James Beard Award-winning chef Chris Bianco, is a nationally acclaimed pizzeria known for its wood-fired, handcrafted pizzas made with thoughtfully sourced ingredients. With locations in Phoenix and Los Angeles, each restaurant offers a warm, welcoming atmosphere where simplicity and quality shine through every dish. From the signature Margherita to seasonal specials, every pizza is made with care and a deep respect for tradition. Whether dining in, grabbing a loaf from Pane Bianco, or ordering nationwide through Goldbelly, Pizzeria Bianco delivers a consistently memorable experience rooted in passion, craftsmanship, and flavor.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 09 June 2023
- Client
- Bianco
- Handover
- 28 July 2023
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Website Design & Performance Issues
The desktop view feels very outdated and lacks modern web design standards. The layout is overly simple with too much empty space, making the site look unfinished. Navigation is not intuitive, and important information like the menu or visuals of the food are missing, which reduces user engagement and brand appeal.
After:
Strong Visual Design & User Trust Elements
The desktop view looks modern, clean, and well-organized. High-quality images of each location make the site visually appealing and help users quickly identify different restaurants. The layout is intuitive, with clear call-to-action buttons for hours, menus, and reservations, making navigation simple and user-friendly.
Before:
Tablet View Weaknesses
The tablet view feels outdated and not optimized for modern devices. The menu text is small and tightly packed, making it hard to read and interact with on a touch screen. The overall design looks dull, with poor spacing and no engaging visuals beyond the header image, which reduces user experience.
After:
Tablet View Transformation
The tablet view looks clean and visually engaging, with a large welcoming image that instantly sets the brand’s tone. The restaurant listings are neatly organized with clear images, making it easy for users to browse locations. The layout feels modern and responsive, ensuring smooth navigation on touch devices.
Before:
Mobile View Weaknesses
The mobile view looks outdated and poorly optimized for small screens. The layout is split into narrow columns, forcing users to zoom in and scroll awkwardly to read content. There’s too much empty space, the text is small, and the overall design lacks mobile-friendly navigation, making the experience frustrating.
After:
Mobile View Transformation
The mobile view is modern, clean, and very user-friendly. High-quality images and bold headings make it easy for users to recognize each location at a glance. Clear call-to-action buttons for menus and reservations stand out well, ensuring smooth navigation and an overall polished browsing experience.
Before: Outdated Hero Section – Issues
Before:
Website Design & Performance Issues
The desktop view feels very outdated and lacks modern web design standards. The layout is overly simple with too much empty space, making the site look unfinished. Navigation is not intuitive, and important information like the menu or visuals of the food are missing, which reduces user engagement and brand appeal.
After:
Strong Visual Design & User Trust Elements
The desktop view looks modern, clean, and well-organized. High-quality images of each location make the site visually appealing and help users quickly identify different restaurants. The layout is intuitive, with clear call-to-action buttons for hours, menus, and reservations, making navigation simple and user-friendly.
Before:
Tablet View Weaknesses
The tablet view feels outdated and not optimized for modern devices. The menu text is small and tightly packed, making it hard to read and interact with on a touch screen. The overall design looks dull, with poor spacing and no engaging visuals beyond the header image, which reduces user experience.
After:
Tablet View Transformation
The tablet view looks clean and visually engaging, with a large welcoming image that instantly sets the brand’s tone. The restaurant listings are neatly organized with clear images, making it easy for users to browse locations. The layout feels modern and responsive, ensuring smooth navigation on touch devices.
Before:
Mobile Website Weaknesses
The mobile view looks outdated and poorly optimized for small screens. The layout is split into narrow columns, forcing users to zoom in and scroll awkwardly to read content. There’s too much empty space, the text is small, and the overall design lacks mobile-friendly navigation, making the experience frustrating.
After:
Mobile Website Transformation
The mobile view is modern, clean, and very user-friendly. High-quality images and bold headings make it easy for users to recognize each location at a glance. Clear call-to-action buttons for menus and reservations stand out well, ensuring smooth navigation and an overall polished browsing experience.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
One month ago, the site achieved 59K clicks and 5.94M impressions with a 1% CTR and an average position of 14.1. Performance showed steady traffic with noticeable peaks, indicating strong visibility and potential for higher click-through rates through ongoing optimization.
Three-Month Search Performance After Optimization
In the last three months, the site recorded 59K clicks and 5.94M impressions with a 1% CTR and an average position of 14.1. Traffic was steady with peaks in late July, showing strong visibility but room to boost click-through rates. Continued content optimization could help improve rankings and engagement.
Search Performance Report (Six Months After Optimization)
Six months ago, the site recorded 59K clicks and 5.94M impressions with a 1% CTR and an average position of 14.1. Traffic remained steady with peaks in late July, reflecting strong visibility and opportunities to improve CTR through targeted content and SEO enhancements.
Website Achievement – Google Search Impact
Our website has reached a significant milestone in its search performance journey. As of April 8, 2025, we achieved 22K clicks from Google Search in just 28 days. Currently, we are making steady progress toward the next goal i.e., 18.6K out of 25K clicks within the same time frame. These achievements highlight our growing online visibility and the effectiveness of our SEO efforts.
Steady Growth in Google Search Impact
Our website has shown steady and impressive growth in search performance over time.
- On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17K clicks in the same period.
- On Dec 2, 2024, we hit 20K clicks, marking a significant jump in engagement and visibility.
These milestones reflect the effectiveness of our ongoing SEO strategies and the increasing trust of our audience.
Website Performance Summary – Last 7 Days
User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
- Page Views: 6.5K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.7K (−1.2%)
- User Engagement: 4.7K (+0.1%)
Top Channel: Organic Search (~4K users), followed by Paid Search and Direct traffic.
Organic performance is strong, but user retention needs improvement.
Traffic Summary – Last 7 Days
Organic Search leads with 4.4K sessions (−4.6%), while Display (+2,250%) and Cross-network (+26.2%) show strong growth.
Top pages include The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 233K (+27.8%)
- Sessions: 266K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1M (+22.6%)
Traffic remained steady with peaks in October and April.
In the last 30 minutes, 5 active users were online from the US, Australia, Denmark, and the UK.
Website Performance Summary – Last 90 Days
Over the past three months, the website experienced a decline across all key metrics:
- Active Users: 57K (−7.9%)
- Sessions: 64K (−4.0%)
- Page Views: 77K (−2.8%)
- Events: 257K (−5.2%)
Traffic trends remained relatively steady, with a slight downward shift compared to the previous period.
In the last 30 minutes, 5 active users were online from the US, Australia, Denmark, and the UK.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20K (+1.5%)
- Sessions: 21K (−2.7%)
- Page Views: 26K (+1.7%)
- Events: 87K (+1.3%)
Traffic remained steady with slight growth in users and views, though sessions saw a small decline.
In the last 30 minutes, 5 active users were online from the US, Australia, Denmark, and the UK.
Google Map
Map 3 Pack
50 Miles Radius
social network states
Before:
After:
Before:
Starting Point Stats
Before starting our work, the account has 176 posts, 1.1K followers, and 21 following. This will be our baseline for tracking growth.
After:
Growth Achieved
After our efforts, the account grew to 476 posts, 22.6K followers, and 87 following. A clear sign of strong engagement and consistent progress.
Before:
Page Status Before Optimization
Bianco Restaurants’ Facebook page is starting with 797 followers and limited engagement. This snapshot shows the initial state before any improvements or growth efforts.
After:
Page Growth After Optimization
Bianco Restaurants’ Facebook page has grown impressively to 15K followers with stronger engagement. This reflects the positive impact of consistent strategy and content efforts.
Before:
After:
