All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Vitas
VITAS Healthcare is America’s pioneering provider of compassionate end-of-life care, offering hospice and palliative services across patients’ homes, inpatient units, hospitals, nursing homes, and assisted living communities. Since 1978, they’ve empowered individuals and families facing terminal illness with highly personalized, interdisciplinary support—encompassing medical, emotional, and spiritual care—guided by the core values of caring, respect, and continuous improvement. With over 12,000 dedicated professionals serving more than 22,000 patients daily in 15 states plus Washington, D.C., VITAS blends decades of leadership with a modern commitment to dignity, comfort, and peace during life’s most vulnerable chapter.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 9 Sept 2023
- Client
- Vitas
- Handover
- 1 Nov 2023
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The desktop layout feels outdated, with a cluttered design that makes it hard for users to focus on key information. Important actions like contacting support or requesting information are not visually emphasized, reducing their effectiveness. The overall visual hierarchy is weak, with inconsistent spacing and typography that hinders readability and user engagement.
After:
Desktop Design Strengths
The updated desktop view presents a clean, modern design with clear navigation and strong visual hierarchy. Key actions like “Refer a Patient” are prominently placed, improving usability and conversion potential. The use of real images and concise messaging builds trust and effectively communicates the organization’s mission and services.
Before:
Tablet Design Weaknesses
The tablet view struggles with spacing and readability—text appears cramped, and the layout doesn’t adapt well to the smaller screen. Key elements like buttons and links are small and not touch-friendly, making navigation difficult. Visual clutter and lack of hierarchy also make it hard for users to focus on important content.
After:
Tablet View Transformation
The tablet layout looks clean and organized with clear CTAs and segment-wise content. Visual hierarchy is mostly maintained, but the overlapping background image slightly affects focus. A bit more spacing and contrast could improve readability and polish.
Before:
Mobile Design Weaknesses
The mobile view feels cluttered and visually overwhelming, with overlapping elements that hurt readability. Text alignment is inconsistent, and the YouTube video section appears broken or unsupported, disrupting content flow. Overall, it lacks mobile optimization and delivers a poor user experience.
After:
Mobile View Transformation
The mobile view is well-structured, with clear sections, readable text, and effective use of icons to enhance comprehension. CTAs are prominent and touch-friendly, and the visual hierarchy guides the user naturally through the content. Overall, it feels modern, accessible, and tailored for mobile users.
Before: Outdated Hero Section – Issues
Before:
Desktop Design Weaknesses
The desktop layout feels outdated, with a cluttered design that makes it hard for users to focus on key information. Important actions like contacting support or requesting information are not visually emphasized, reducing their effectiveness. The overall visual hierarchy is weak, with inconsistent spacing and typography that hinders readability and user engagement.
After:
Desktop Design Strengths
The updated desktop view presents a clean, modern design with clear navigation and strong visual hierarchy. Key actions like “Refer a Patient” are prominently placed, improving usability and conversion potential. The use of real images and concise messaging builds trust and effectively communicates the organization’s mission and services.
Before:
Tablet Design Weaknesses
The tablet view struggles with spacing and readability—text appears cramped, and the layout doesn’t adapt well to the smaller screen. Key elements like buttons and links are small and not touch-friendly, making navigation difficult. Visual clutter and lack of hierarchy also make it hard for users to focus on important content.
After:
Tablet View Transformation
The tablet layout looks clean and organized with clear CTAs and segment-wise content. Visual hierarchy is mostly maintained, but the overlapping background image slightly affects focus. A bit more spacing and contrast could improve readability and polish.
Before:
Mobile Design Weaknesses
The mobile view feels cluttered and visually overwhelming, with overlapping elements that hurt readability. Text alignment is inconsistent, and the YouTube video section appears broken or unsupported, disrupting content flow. Overall, it lacks mobile optimization and delivers a poor user experience.
After:
Mobile View Transformation
The mobile view is well-structured, with clear sections, readable text, and effective use of icons to enhance comprehension. CTAs are prominent and touch-friendly, and the visual hierarchy guides the user naturally through the content. Overall, it feels modern, accessible, and tailored for mobile users.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (28-Day Overview)
The website received 314K impressions and 1.13K clicks between July 17 and August 13, 2025, with an average position of 29.9 and a CTR of 0.4 percent. The lower CTR and ranking indicate opportunities to enhance content relevance and enhance search positioning, despite the fact that visibility remains constant.
Search Performance Report (3-Month Overview)
The website saw 3.15 thousand clicks, 958 thousand impressions, a 0.3 percent CTR, and an average position of 34.5 over the past three months. While visibility continues to rise steadily, future optimization will primarily focus on raising CTR and ranking.
Search Performance Report (6-Month Overview)
The website saw 7.08K clicks, 1.8M impressions, a 0.4% CTR, and an average position of 35.7 over the past six months. Current metrics indicate a significant opportunity to enhance rankings and engagement through ongoing SEO efforts, despite the steady rise in visibility.
Website Achievement — Google Search Impact
In its SEO journey, our website has reached an exciting milestone. In just 28 days, we had achieved 1.5 thousand clicks from Google Search as of October 10, 2024.
We are now moving toward our next goal, which is 1.13 thousand clicks, which is already in progress.
This demonstrates the impact of our SEO efforts and our steady rise in search visibility.
Website Achievement — Google Search Impact
We’re proud to share our steady growth in search performance!
Starting from 900 clicks on January 30, 2024, we reached 1K clicks by February 2, and recently hit 1.2K clicks as of July 22, 2024 — all within 28-day periods.
Website Performance Summary — Last 7 Days
This week, user activity remained steady, with consistent organic traffic and low engagement.
- Active Users: 519
- Sessions: 638
- Page Views: ~1.1K
- Events: 2.4K+
Organic Search ranked first with 343 sessions, followed by Direct with 111 and Cross-Network with 90.
Website Performance Summary — Last 30 Days
Over the past month, the website had moderate global reach and steady traffic.
- Active Users: 2.1K
- Sessions: 2.6K+
- Page Views: ~4K
- Events: 6.1K+
Organic Search comes in first (1.5 thousand sessions), followed by Direct and Cross-Network.
Website Performance Summary — Last 90 Days
The website has seen steady growth and a diverse global audience over the past three months.
- 5.8K or more active users, mostly from the United States (5.8K), with a growing presence in Germany, India, and the United Kingdom.
- Sessions: 6.8K+
- Organic Search: 3.8K
- Direct: 2.6K
Website Performance Summary — Last 12 Months
The website’s key metrics have shown steady growth over the past year:
- Active Users: 27K
- Sessions: 36.5K+
- Organic Search: 19K
- Direct: 8.1K
Google Map
Map 3 Pack
50 Miles Radius
