All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Gartner Plastic Surgery
Gartner Plastic Surgery and Laser Center, led by double–board-certified plastic surgeon Dr. Michael Gartner, is a top-tier practice serving New Jersey and New York. With expertise spanning body, breast, facial, and minimally invasive procedures—including innovative “awake” techniques—Dr. Gartner combines precision, artistry, and advanced surgical innovation to help patients achieve beautiful, lasting results with reduced discomfort and recovery time. Grounded in rigorous training, extensive experience, and a deeply personalized approach, the practice delivers compassionate, safety-focused care that honors each individual’s aesthetic goals. Whether through board-certified excellence or pioneering procedures like purified-fat Brazilian Butt Lifts, Gartner’s commitment to patient satisfaction and well-being shines through every step of the journey
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 23 Dec 2023
- Client
- Gartner Plastic Surgery
- Handover
- 28 Jan 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Desktop Design Weaknesses
The desktop view feels outdated, with a cramped layout, excessive text, and poor visual hierarchy that makes it hard to scan or navigate quickly. The design lacks responsiveness and modern UI elements, and the color palette feels dull and inconsistent. Overall, it doesn’t reflect the professionalism expected from a medical or cosmetic services website today.
After:
Desktop Design Strengths
The desktop view is visually striking and professionally designed, with a modern layout, high-quality imagery, and strong branding. Navigation is clean and intuitive, and the content is well-organized with clear CTAs that enhance user engagement. Overall, it gives a premium feel that aligns well with the nature of the services offered.
Before:
Tablet Design Weaknesses
The tablet view suffers from poor scaling, with small, dense text that makes reading uncomfortable and navigation difficult. Elements like the sidebar form and navigation bar feel cramped and not touch-friendly. Overall, the design lacks responsiveness, giving an outdated and non-optimized experience for tablet users.
After:
Tablet Design Strengths
The tablet view is sleek and visually appealing, maintaining strong branding with high-quality imagery and elegant typography. Key elements like CTAs, navigation, and procedure highlights are well-positioned and touch-friendly. The layout adapts smoothly to the screen size, offering a premium, user-centric experience.
Before:
Mobile Design Weaknesses
The mobile view is poorly optimized, with extremely small text and tight spacing that makes reading difficult without zooming. The two-column layout is not mobile-friendly and causes significant usability issues on smaller screens. Overall, it delivers a frustrating user experience and fails to meet modern mobile design standards.
After:
Mobile Design Strengths
The mobile view is clean, modern, and highly visual, with strong use of branding and high-impact imagery that draws attention. Text is well-sized for readability, buttons are touch-friendly, and the layout flows naturally for mobile users. It delivers a polished and professional user experience that aligns well with the brand’s premium positioning.
Before: Outdated Hero Section – Issues
Before
Desktop Design Weaknesses
The desktop view feels outdated, with a cramped layout, excessive text, and poor visual hierarchy that makes it hard to scan or navigate quickly. The design lacks responsiveness and modern UI elements, and the color palette feels dull and inconsistent. Overall, it doesn’t reflect the professionalism expected from a medical or cosmetic services website today.
After
Desktop Design Strengths
The desktop view is visually striking and professionally designed, with a modern layout, high-quality imagery, and strong branding. Navigation is clean and intuitive, and the content is well-organized with clear CTAs that enhance user engagement. Overall, it gives a premium feel that aligns well with the nature of the services offered.
Before
Tablet Design Weaknesses
The tablet view suffers from poor scaling, with small, dense text that makes reading uncomfortable and navigation difficult. Elements like the sidebar form and navigation bar feel cramped and not touch-friendly. Overall, the design lacks responsiveness, giving an outdated and non-optimized experience for tablet users.
After
Tablet Design Strengths
The tablet view is sleek and visually appealing, maintaining strong branding with high-quality imagery and elegant typography. Key elements like CTAs, navigation, and procedure highlights are well-positioned and touch-friendly. The layout adapts smoothly to the screen size, offering a premium, user-centric experience.
Before
Mobile Design Weaknesses
The mobile view is poorly optimized, with extremely small text and tight spacing that makes reading difficult without zooming. The two-column layout is not mobile-friendly and causes significant usability issues on smaller screens. Overall, it delivers a frustrating user experience and fails to meet modern mobile design standards.
After
Mobile Design Strengths
The mobile view is clean, modern, and highly visual, with strong use of branding and high-impact imagery that draws attention. Text is well-sized for readability, buttons are touch-friendly, and the layout flows naturally for mobile users. It delivers a polished and professional user experience that aligns well with the brand’s premium positioning.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (28 Days Overview)
The website saw 7.02K clicks, 587K impressions, a 1.2% CTR, and an average position of 21.8 over the past 28 days. Consistent visibility was reflected in performance, which remained steady with gradual growth and periodic activity peaks. Over time, it is anticipated that ongoing SEO efforts will result in higher click-through rates and improved rankings.
Search Performance Report (3-Month Overview)
The website saw 18.3K clicks, 1.6M impressions, a 1.1% CTR, and an average position of 23.8 over the past three months. The data shows a gradual upward trend with several strong peaks in traffic, reflecting growing visibility and engagement. Continued optimization efforts are expected to improve rankings and drive more consistent click-throughs.
Search Performance Report (6-Month Overview)
The website saw 27.9K clicks, 2.85M impressions, a 1% CTR, and an average position of 29 over the past six months. The data reflects a steady upward trend, especially in recent weeks, indicating improved visibility. The increase in traffic and overall search performance is being aided by the ongoing focus on SEO.
Google Search Achievement Update
With 7.02K / 15K clicks in the last 28 days, the website is moving toward its next milestone. This comes on the heels of a previous milestone of 14 thousand clicks, which was reached on February 28, 2023. The website is well on its way to reaching the 15K target thanks to increased visibility and ongoing SEO efforts.
Milestone Achievements: Google Search Impact
Over the course of 28 days, the site has consistently met important performance milestones in Google Search, indicating solid growth in organic visibility:
- 14K clicks – Achieved on Feb 28, 2024
- 13K clicks – Achieved on Feb 26, 2024
- 12K clicks – Achieved on Jan 16, 2024
- 11K clicks – Achieved on Jan 9, 2024
These back-to-back achievements show strong upward momentum. The upcoming 15K click milestone, which is currently in progress, can be achieved with continued optimization.
Website Performance Summary — Last 7 Days
With a slight decrease in daily engagement, user activity remained stable at 1.9K, maintaining the trend.
- Page Views: 2.6K
- Session Starts: 2.4K
- First Visits: 1.8K
- User Engagement: 1.9K
Top Channel: Organic Search came in first with 1.8 thousand sessions, followed by Direct traffic (271 sessions) and Paid Search (153 sessions). Although organic performance is still strong, referral and social traffic, which are currently low, could be increased.
Website Performance Summary — Last 30 Days
The website’s user activity reached 8K in the last 30 days, demonstrating steady user growth.
- Page Views: Estimated to exceed 10K+ based on active sessions
- Session Starts: ~9K, with a consistent upward trend
- First Visits: Approx. 7.9K via Organic Search
- User Engagement: Remains high, especially from key regions
Top Channel: With 7.9K sessions, Organic Search dominated, followed by Direct (1.2K) and Paid Search (560). The modest contributions from social, cross-network, and referral sources point to opportunities for diversification in traffic sources.
Website Performance Summary — Last 90 Days
The website has shown strong upward momentum over the past 90 days, with user activity steadily rising to 8K active users by the end of the period.
- Page Views: Estimated well above 25K
- Session Starts: Continued strong momentum with ~30K+ sessions
- First Visits: Significant boost driven by search and direct sources
- User Engagement: Stable, with steady growth from global users
Website Performance Summary — Last 12 Months
The website has seen significant increases in traffic, primarily as a result of paid search campaigns. After that, it has had a significant organic presence and a large number of users from all over the world.
- Page Views: Estimated 100K+
- Session Starts: Strong growth with >100K sessions
- First Visits: Increased significantly in sync with Paid and Organic campaigns
- User Engagement: Fluctuated but sustained ~8K in the most recent 30 days
Google Map
Map 3 Pack
50 Miles Radius
