All Locations
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Accent
Care
AccentCare is a trusted national provider of compassionate, home-based health services, offering personal care, skilled nursing, hospice and palliative care, and care management tailored to each individual’s needs. With a holistic, patient-first approach, AccentCare supports physical, emotional, and spiritual well-being while helping clients maintain comfort, dignity, and independence at home. Backed by a team of dedicated professionals across 32 states, the organization delivers personalized, evidence-based care with integrity, respect, and a deep commitment to improving quality of life.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 13 July 2023
- Client
- Accent Care
- Handover
- 20 August 2023
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Branding: Logo Design
website design & development
Before:
Website Design & Performance Issues
The desktop view feels overly busy with a lot of information packed into one screen, which can overwhelm users. The visual hierarchy is weak, and some sections like the “One Resource for All Your Home Healthcare Needs” feel cramped, making it harder to focus on key elements. The design lacks modern polish and a clear structure, affecting the overall user experience.
After:
Strong Visual Design & User Trust Elements
The desktop view is visually appealing and well-structured, with a clean, modern design that enhances readability. Key sections are easy to navigate, and the use of icons and imagery makes the content more engaging. The CTAs are clear, offering users a seamless experience, while the overall design conveys professionalism and trustworthiness.
Before:
Tablet View Weaknesses
The tablet view feels a bit cluttered with too much information on a single screen, making it difficult to focus. Some elements, like the text and icons, are misaligned, which can cause confusion and disrupt the flow. The overall layout feels cramped and doesn’t optimize the space effectively for a smooth user experience.
After:
Tablet View Transformation
The tablet view is well-designed, with an engaging layout that balances imagery and text effectively. The icons and CTAs are well-positioned, making it easy for users to navigate through the services. The use of clear, concise content paired with a modern design creates a pleasant and functional browsing experience.
Before:
Mobile View Weaknesses
The mobile view is crowded with too many elements, making it difficult to navigate or focus on specific information. The layout feels disorganized, with text and buttons competing for attention. The map and dropdown menu look cramped, hindering the overall user experience, and the design could use more responsive adjustments for a cleaner, smoother browsing experience.
After:
Mobile View Transformation
The mobile view is visually clean and well-structured, with a simple layout that prioritizes key actions like the “Find a Location” button. The icons and CTAs are well-spaced, making the page easy to navigate on a small screen. The content is concise and accessible, offering a smooth, user-friendly experience.
Before: Outdated Hero Section – Issues
Before:
Website Design & Performance Issues
The desktop view feels overly busy with a lot of information packed into one screen, which can overwhelm users. The visual hierarchy is weak, and some sections like the “One Resource for All Your Home Healthcare Needs” feel cramped, making it harder to focus on key elements. The design lacks modern polish and a clear structure, affecting the overall user experience.
After:
Strong Visual Design & User Trust Elements
The desktop view is visually appealing and well-structured, with a clean, modern design that enhances readability. Key sections are easy to navigate, and the use of icons and imagery makes the content more engaging. The CTAs are clear, offering users a seamless experience, while the overall design conveys professionalism and trustworthiness.
Before:
Tablet View Weaknesses
The tablet view feels a bit cluttered with too much information on a single screen, making it difficult to focus. Some elements, like the text and icons, are misaligned, which can cause confusion and disrupt the flow. The overall layout feels cramped and doesn’t optimize the space effectively for a smooth user experience.
After:
Tablet View Transformation
The tablet view is well-designed, with an engaging layout that balances imagery and text effectively. The icons and CTAs are well-positioned, making it easy for users to navigate through the services. The use of clear, concise content paired with a modern design creates a pleasant and functional browsing experience.
Before:
Mobile Website Weaknesses
The mobile view is crowded with too many elements, making it difficult to navigate or focus on specific information. The layout feels disorganized, with text and buttons competing for attention. The map and dropdown menu look cramped, hindering the overall user experience, and the design could use more responsive adjustments for a cleaner, smoother browsing experience.
After:
Mobile Website Highlights
The mobile view is visually clean and well-structured, with a simple layout that prioritizes key actions like the “Find a Location” button. The icons and CTAs are well-spaced, making the page easy to navigate on a small screen. The content is concise and accessible, offering a smooth, user-friendly experience.
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
The website had 5.94 million impressions, 59 thousand clicks, a 1% CTR, and an average position of 14.1 a month ago. Performance demonstrated steady traffic with observable peaks, indicating strong visibility and the potential for ongoing optimization to increase click-through rates.
Three-Month Search Performance After Optimization
The website had 5.94 million impressions, 59 thousand clicks, a 1% CTR, and an average position of 14.1 over the previous three months. Traffic was steady, peaking toward the end of July, indicating high visibility but room for improvement in click-through rates. Rankings and engagement could rise as a result of ongoing content optimization.
Search Performance Report (Six Months After Optimization)
The website had 5.94 million impressions, 59 thousand clicks, a 1% CTR, and an average position of 14.1 six months ago. Strong visibility and opportunities to increase CTR through targeted content and SEO enhancements were reflected in the steady flow of traffic, which reached its highest point toward the end of July.
Website Achievement – Google Search Impact
The journey of our website’s search performance has reached a significant turning point. In just 28 days, we had 22 thousand clicks from Google Search as of April 8, 2025. We are making steady progress toward the next objective, which is to complete 18.6 thousand out of 25 thousand clicks within the same time frame. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.
Steady Growth in Google Search Impact
Over time, our website’s search engine performance has increased steadily and impressively.
- On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17K clicks in the same period.
- On Dec 2, 2024, we hit 20K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.
Website Performance Summary – Last 7 Days
With a significant daily decrease of 52.3 percent, user activity decreased by 3.3% to 4.7K.
- Page Views: 6.5K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.7K (−1.2%)
- User Engagement: 4.7K (+0.1%)
Top Channel: Organic search (less than 4,000 users) is the most popular channel, followed by paid search and direct traffic. Although organic performance is strong, user retention could use some work.
Traffic Summary – Last 7 Days
Organic Search takes the lead with 4.4 thousand sessions, or 4.6 percent, while Cross-network (+26.2%) and Display (+2,250%) both show strong growth.
The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… are among the most popular pages.
The United States has the most users (3.3K, or 2.2%), followed by the United Kingdom and Canada, and Ireland is growing (+5.1%).
Website Performance Summary – Last 12 Months
When compared to the previous year, the website experienced significant growth:
- Active Users: 233K (+27.8%)
- Sessions: 266K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1M (+22.6%)
The peak months for traffic were October and April.
Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 90 Days
The website’s key metrics have all decreased over the past three months:
- Active Users: 57K (−7.9%)
- Sessions: 64K (−4.0%)
- Page Views: 77K (−2.8%)
- Events: 257K (−5.2%)
Trends in traffic remained fairly constant, with a slight decline in comparison to the previous period.
Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20K (+1.5%)
- Sessions: 21K (−2.7%)
- Page Views: 26K (+1.7%)
- Events: 87K (+1.3%)
Sessions decreased slightly, but traffic remained steady with slight growth in users and views.
Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Google Map
Map 3 Pack
50 Miles Radius
